Our story

Ziggy, my toddler has a bigger than life personality. He is into yellows and pinks. Guitars and drums. So many clothes can be gendered by colour and even interest. Neonlove is focused on creating great designs to excite children in a way that doesn't pander to their maturity. Focusing on positivity and interests that large stores won't pay attention to, we hope Ziggy and other children will feel empowered in clothes designed with wild ones in mind. Our clothes are designed to be fun and expressive, using bold colours and prints to make children feel good about themselves.

Our hope is that the clothes allow Ziggy and others to express his individuality without feeling like he has to conform to gender roles or stereotypes. We focus on creating a space where children can be themselves. We want Ziggy’s style to inspire creative self-expression in children everywhere.